POPS IDMS
POPS Integrated DigitaL Marketing Services
IDMS
POPS Integrated Digital Marketing Services (IDMS) is a dedicated agency committed to linking brands with content creators. Our team of digital technologists work collaboratively with your brand or agency team to bring your campaign objective to life through digital video storytelling that works across multiple platforms, communities and devices.

We take the hard work out of crafting an engaging digital story and working with the leading digital creators in the region.
Case Studies
pops worldwide beauty me
Challenge
Based on the success of Beauty Star YouTube Channel to create a new channel for woman
Strategy
POPS build a brand new beauty channel – Beauty Me which diversified in content (make-up tutorials, simply DIY beauty tips and other popular beauty and health concern) and develop in many other platforms.
Current Views
168,478++
Results
Beauty Me promise to be a most successful Beauty Channel on YouTube. We expected to achieve about 50.000 subscribers and 1.5 mil views at the end of the 2016.
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pops worldwide pocari muoi kho
Challenge
Pocari Sweat is a new ion-supply drink in Vietnam. Knowing the competition is tough against Pepsi, Coca-cola, and other local giants, the brand struggles to find a cost effective strategy to increase its awareness.
Strategy
POPS proposes a digital approach to launch the brand via webisodes of which comedy is one of the top two categories most searched for and consumed.
Current Views
2,024,550++
Results
The series Muoi Kho Xuat Chieu gains over 3 million views within 3 months.
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pops worldwide pocari hai tet
Challenge
Pocari Sweat wanted to reach more audiences whom would be their customers.
Strategy
Continuing with the success of the Muoi Kho Xuat Chieu series, Pocari Sweat launches a Lunar New Year comedy video answering to a high demand for comedies during the most celebrated national holiday.
Current Views
7,037,052++
Results
The comedy, featuring the most acclaimed comedians, Hoai Linh, Chi Tai and Truong Giang hits over 3 million views in just 1 month after launch, helping Pocari Sweat YouTube channel rank #1 brand channel in Vietnam (Socialbakers.com)
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pops worldwide phu hung life
Challenge
Phu Hung Life is an insurance company newly established early 2014. In order to get its name across to target customers, Phu Hung Life decides to bring the Giant Rubber Duck to Vietnam to start projecting its image as a brand who cares about happiness, joy and health. Although traditional media proved to be powerful channels that reach the mass, Phu Hung Life wanted to limit the limit its discussion to its customers in the Ho Chi Minh City area only. Social media became their first choice since it can target the right demographic but yet remain cost effective. But how would they start the buzz and conversation?
Strategy
Leveraging strong partnership with online influencers, POPS helped Phu Hung Life initiate and stimulate the conversations online, resulting in a yellow duck photo phenomena, which brought in hundreds of photo submissions for the online contest hosted on Facebook.
Current Views
2,396++
Results
After 5 weeks, Phu Hung Life not only earned over 30,000 fans on Facebook, hundreds of photo submissions, but is also remembered as a brand that brings joy to HCMC.
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pops worldwide mua lon vui lon
Challenge
In an effort to promote family saving, P&G came out with bigger packaging across multiple ranges of product hoping to be a useful assistant for mom in managing her family spending.
Strategy
For the first time, POPS, Mediacom, and Grey partnered up to reach out to digital moms who are shifting from TV to online to look for household tips and watch their favorite entertainment.
Current Views
1,322,200++
Results
Over the course of three months and 4 episodes, the campaign reached 1.2 million views on its YouTube channel. The POPS network ranked 2nd as traffic driving source to the channel accounting for 40.6% of the total views.
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pops worldwide idp
Challenge
Being the leading organization in providing overseas study consulting provider, IDP has been trusted for its professional services that GUARANTEE 95% SUCCESS ELIGIBILITY. IDP has usually implemented offline campaign like print ad, education event, exhibitions, TV,… Nowadays, IDP realizes that digital platforms give them a big opportunity to approach their target customers. Therefore, they would like to cooperate with POPS launch their digital campaign.
Strategy
We worked with JVevermind to produce 2 videos targeting to students. POPS provided a turn-key solution for IDP from content production through promotion (YouTube cross-promotions and paid media) with 5 additional videos produced by IDP and published onto a partner channel.
Current Views
214,270++
Results
The entire production slate achieved its KPIs and IDP’s relationship with POPS Worldwide will be growing in 2016.
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pops worldwide hardley
Challenge
Harley-Davidson of Saigon is the only authorized dealer of the legendary Harley-Davidson Motorcycles in Vietnam. The brand is already known among motorcycle enthusiasts, but the dealer’s goal is to put more bikes on the road. So the challenge for us was to increase more foot traffic to the dealer’s showroom.
Strategy
The POPS Worldwide team devised a social media strategy is to reach out to the younger riders and Harley-Davidson aspirations with appealing content.
Current Views
631,891++
Results
Through social media alone, Harley-Davidson has demonstrated that it is a mass appeal lifestyle brand and Harley-Davidson’s sales for the 1st two quarters of the year has more than doubled its target for the full year!
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Partners
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