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Brand and Ads Solutions
Prime
With a collective expertise in creative, production, data, technology and media, we offers collaborative and adaptive solutions to media buying, branded content creation and content sponsorship that target at the right audience across multiple platforms, communities and devices.
Case Studies
13
Challenge
Lifebuoy wanted to create a series of native – branded content that kids will love watching.
Its product feature “Silver ion” needs to be integrated and highlighted throughout the content.
Strategy
Vietnam’s First Animation Series For Kids
  • Concept: A story of children super heroes squad – fighting against harmful germs that could bring sickness to the Earth.
  • Number of episodes: 18 episodes/ season
Upcoming season 2 is expected to continue the success in 2019
Current Views
30,000,000++
Results
SEASON 1: 28.8M+ views in 5 months
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Challenge
To EDUCATE: Music Video “Vua Chai Vua Choi” teach children about teeth brushing technique.
To EXPLORE: Introduce kids some DIYs things to make from P/S Kids toothpastes
Strategy
An edutainment music video featuring kiddy graphic Lion as an instructor attracts children and make brushing teeth more interesting.
DIYs Series with simple tutorials helps children do little things by themselves.
Current Views
17,900,000+
Results
In just 1 month after launch
  • Music video: 14M views
  • DIY series (4 videos): 2.8M views
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Challenge
To PROMOTE : ADM Chuoi MV on Vinamilk channel
To BUILD AWARENESS: New packaging design (bottle)
To CAPTURE: Audience with priority on northern regions
Strategy
  • Optimize main MV performance with YouTube video ads focusing on target audience.
  • Create buzz with a Cover contest together with producing 05 KOL videos (3 northern KOLs)
  • Ultilize POPS network power on both YouTube & Facebook, as well as PR articles to drive traffic to main MV and related videos.
Current Views
72,640,000++
Results
After 4 months (Aug - Dec 2018):
Main MV: 54M+ views (46% organic views)
Promoting videos: 16M+ views (26.3% organic views)
Cover contest: receiving 115+ cover videos
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Challenge
Itsuki Ramen has been sold via exclusive distributor for some time without really going into the online market, therefore the brand’s online assets and contents are limited. Their only asset materials are how to cook videos.
Strategy
Itsuki Ramen is an imported brand and is selling at more premium prices compare to Thai instant ramen. So we’ve come up with the concept: Itsuki Ramen – restaurant ramen made at home.
    Step 1: Create online contents on social media. Redesign Itsuki Ramen’s official Facebook page and LINE account. How to prepare restaurant-style Soba from Itsuki Ramen’s instant noodles video, hosted by top- tier cooking influencer.
      Step 2: Posted top-tier influencer review videos with call-to-action messages to drive audience traffic to Itsuki Ramen’s LINE official account. LINE is the option because it provides further marketing benefits with little to no additional costs.
        Step 3: After driving the traffic to Itsuki’s LINE official account, the brand published promotional contents on their Facebook, including cooking tutorial videos and contests, to generate buzz.
Current Views
Total campaign 2M views
Results
Total views : 3M++ views
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Challenge
As the campaign concept: anyone can become idol, we have picked someone who’s started from the bottom and quickly climbed the influencer’s ladders to stardom, and given them a perfect idol make-over.
Strategy
We have chosen Follow Me Sunshine since Follow Me Sunshine’s made her debut on TikTok a dancing girl. She’s turned to YouTube and, from then, she’s risen to the top in no time. Follow Me Sunshine adapted a Korean look for I-doll’s campaign and made two videos – one a Behind the scence clip on her channel (part 1), and another the music video on Beminor Official; a music channel with which she’s collaborated.
      Part 1: Behind the scene of the music video on Follow Me Sunshine
        Part 2: The music video Yim Tang Wan (Smile All Day) on Beminor Official
Current Views
Total campaign 13,8M views
Results
Part 1: 1.9 M views - Part 2: 11.9M views
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Challenge
Toyota requested environmental awareness campaigns under 5 areas – water, forest, garbage, fuel, and transportation, but, instead of presenting them traditionally and educationally, the brand specifically wanted the influencers to create lifestyle-centric contents, educational at their cores.
Strategy
Part 1:
    The influencers visited Non Din Daeng District, where a Toyota Green Town model is located. They documented as the locals showed them the project in practice and explained how they applied the 5-area in their work-life.
    • Part 2:
    • The influencers visited Toyota Green Town learning center, Ayutthaya. They had a fun, field trip in the old city and got to try Toyota’s electric car.
Current Views
800K views per video
Results
Part 1: 1.2 M views - Part 2: 868K
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14
Challenge
YouTube Vinamilk becomes the # 1 channel on FMCG, equivalently competing to other entertainment channels for women and children
Always first appearing in user searches on YouTube about new ads, entertaining ads for moms and babies
Strategy
ENRICH the channel with 103+ new videos of various content
RE-DESIGN & optimize metadata & branding package
MANAGE the channel and its community
CROSS-PROMOTION in POPS network & social pages
INTEGRATE PPL & co-logo of Vinamilk in POPS produced content
EXECUTE YouTube trueview in-stream & discovery ads
REDUCE crisis from negative keywords
Current Views
Views: 1,400,000,000++
Subscriber: 1,200,000++
Results
Gained Gold YouTube button after 60 days
After 6 months (Jul 2018 - Jan 2019):
Total generated views: 257M+ Views
Total generated subscribers: 357K+ Subs
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Challenge
Both Tenren & TikTok wanted to increase brand exposure to young audiences by naturally integrating in digital content.
Strategy
Product placement (PPL) in webdrama “Co Gai Den Tu Ben Kia” – a top webseries from POPS in 2018.
More than just PPL, products or brand messages are also injected in the context or characters’ scripts.
Current Views
30,000,000++
Results
Season 1 (15 eps.): 29M+ total views in 4 months after launch
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